Free ’trade show strategy & planning’ training complements value of show exhibitor education meeting May 15-16 in Chicago.

CONEXPO-CON/AGG 2014 exhibitors can achieve improved trade show results with the help of a new online exhibitor training program. Show management offers the “trade show strategy and planning” support curriculum at no charge to help exhibitors get the most from their trade show investment.

The training program includes five self-paced modules that cover a broad array of attainable goals in marketing, sales, business process enhancements and profit improvement. Four modules focus on strategy and planning, including objectives setting, target marketing, effective messaging and making the strategic plan. The fifth module emphasizes staff skills and engagement techniques.

Content is of value to both novice and veteran exhibitors, with comprehensive information that includes clear examples and suggested next steps. Downloadable handouts are provided, as well as worksheets where applicable.

Share learning sessions with all exhibit team members
The online training program is designed to foster interactive discussions and participation by all company personnel involved in CONEXPO-CON/AGG 2014 exhibit planning.

Trade show industry expert Ed Jones of Constellation Communication Corp. developed the program for CONEXPO-CON/AGG 2014. “We encourage exhibitors to take advantage of this invaluable service from show management. Revisit and review the modules as often as needed and share them internally with all exhibit team members,” stated Jones.

Jones is well-known for delivering training on best practices in the exhibit and event marketing industry. He teaches the required course in trade show marketing measurement for the Certified Trade Show Manager (CTSM) certification. Constellation Communication Corp. has provided evaluation, research, consulting and training for 25 years.

“Planning is an essential element of success, and this is another way we can support our exhibitors and enhance the value of their show experience. Research confirms that exhibitors who have a clear plan to achieve specific results are the most successful,” stated Megan Tanel, show director and vice president exhibitions and events for AEM.

Exhibitors can access the education modules using their CONEXPO-CON/AGG 2014 exhibitor password-order ID number. For more information, visit the show website Exhibitors/Show Preparation/Exhibitor Education

More exhibitor education at Chicago May 15-16 meeting
Jones will also participate in the upcoming Exhibitor Education Meeting, to be held May 15-16, 2013 at the Intercontinental Chicago O’Hare Hotel in Rosemont, Illinois. The meeting is another free, value-added service, but registration is required.

The Chicago exhibitor education meeting includes more than a dozen learning sessions, including roundtables and panel discussions, and networking receptions and dinner – two days to gather with industry experts and fellow exhibitors to share ideas and experiences.

Tanel explained that CONEXPO-CON/AGG has made increased exhibitor engagement a key goal in trade show promotion, working with exhibitors to bring the right buyers to the events. “Our new online education and the Chicago meeting are opportunities to help exhibitors sharpen their skills and drive traffic to their booths,” she stated.

The Chicago meeting is open to both CONEXPO-CON/AGG and IFPE 2014 exhibitors and all companies that exhibit at AEM-produced trade shows, as well as all AEM member companies. To register for the Exhibitor Education Meeting and more details, go online to CONEXPO-CON/AGG or IFPE  or AEM’s website Education/ Marketing Council).