A new marketplace provides construction equipment buyers a convenient online platform to purchase a large and growing number of value-priced and premium brand products, ranging from bulldozers, excavators, wheel loaders and telehandlers – all from proven manufacturers around the world.

The new IronDirect® marketplace provides both large and small contractors and corporate end users easy and direct access to high-quality equipment, attachments and parts needed to meet their functional needs along with a suite of innovative support and service programs and technologies that reduce risk and maintain uptime across the machine’s full lifecycle.

“IronDirect removes unnecessary cost and inefficiency from the traditional captive distribution sales model, resulting in a smarter, better way to do business – something that our longstanding customer and supplier colleagues in the construction vertical have been desiring for a long time,” said Tim Frank, president of IronDirect. “Our innovative, direct model was built on industry feedback and enables buying customers to save up to 50 percent over the entire ownership lifecycle of high-quality construction equipment by utilizing our efficient turnkey solution to directly procure, finance, manage and dispose of assets.”

IronDirect is backed by e-commerce pioneer Liquidity Services, which operates a business-to-business online marketplace platform with nearly three million registered buyers and $6 billion in completed transactions. Through this relationship, IronDirect leverages world-class e-commerce technology, asset management and disposal services, and an established global infrastructure including over two million square feet of distribution center space to meet the needs of its customers.